Has it been 60 years already?

In 1955, DeVere Dawald had an idea that changed the way we clean even today.  He developed and patented the first specialty surfactant that made it possible to have an “all purpose cleaner”.  That was the first time other companies copied DeVere, but not the last.  Our founder laid the groundwork for the DeVere of today.  We are still family owned and hold the same core values DeVere instilled in the company to which he gave his name.

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Innovative and Experienced
Innovative and Experienced: Since DeVere's founder patented the first amphoteric surfactant in the 1950s we have developed better ways to clean and sanitize. Our sales and service team members average over 20 years of chemical experience.
PureClean is arguably the greenest product on the market today.  This product can work with ultra-high dilutions and clean almost anything off of almost any surface.
Solving Problems
Security Floor Treatment may be the only dry entryway control product that works in today's food-processing environments.  Powder Descaler may be the only product that actually keeps mineral buildups off of evaporative cooling pads and extends their life.
Personal Support
Personal Support: Everyone in our company is focused on customer support.  Our customer service team is always available by phone or e-mail.  Please let us know your cleaning needs.

Recent News/Blog

YouTube Channel

Please check out DeVere’s new YouTube channel:  https://www.youtube.com/channel/UCSG7T6RUhYRfS6k09zIKHeg. The “Why DeVere” video briefly explains our company.  We look forward to adding useful content to the YouTube channel as it becomes available.


Ace Hardware

Five Ace Hardware stores now have promotional DeVere end cap displays complete with products, literature and a salesman (depending on availability). Currently, the Ace stores in Beloit, Janesville (Milwaukee Street), Evansville, and Milton, Wisconsin have DeVere end cap displays.  Please visit one of these stores when you are in the area.  If this regional promotion goes well, we […]


OSHA GHS – Keeping up with the changes

The U.S. Occupational Health and Safety Administration (OSHA) has made the largest change to their Hazardous Communication regulation since its introduction in 1983. According to OSHA, GHS is an acronym for The Globally Harmonized System of Classification and Labeling of Chemicals. The GHS is a system for standardizing and harmonizing the classification and labeling of […]


DeVere Overview Infographic

Since 1955 DeVere has been bringing cleaning solutions to a variety of industries.  The people, products and services have changed along with our facilities.  The focus remains the same and innovation remains constant. DeVere develops new products every month and looks forward to working on unusual cleaning and sanitizing needs.


Swine Program

DeVere has a comprehensive swine program that fully supports a variety of swine facilities.  Please see our Swine Brochure for more information.  The product and application trials are complete and we are very excited about the results. Proper hygienic procedures for chemical cleaning and disinfection will help prevent disease, increase growth rate and reduce production costs. Do […]


Product Updates

Boost Softener

Boost Softener

Boost Softener is a concentrated fabric softener for use in industrial, commercial, and household applications. It can be used in a wide range of dispersion concentrations, making it perfect for many different uses.  Boost Softener has excellent storage stability, so it can be stored without worry, and easy dispersing, which makes for no-fuss use. This product […]

DeVere Coffee Machine Cleaner

Coffee Machine Cleaner

Coffee Machine Cleaner is an all purpose cleaning concentrate specially formulated to clean commercial coffee machine parts. Coffee Machine Cleaner is an acid-based liquid that is especially effective in removing lime deposits and coffee bean oils. It may be used for routine cleaning of lightly coated surfaces or removal of heavy deposits. This product is recommended […]

DeVere Rewash Powder Concentrate

Rewash Powder Concentrate

Rewash Powder Concentrate is a concentrated reclaim powder for use in commercial laundry equipment. It is excellent at removing a variety of stains. Do not mix Rewash Powder Concentrate with anything except water. Do not apply Rewash Powder Concentrate directly to fabric. If you are having problems with iron stains, try Rewash Iron-Out Concentrate (concentrated […]

DeVere Eco-Boost Cold Water Detergent

Eco-Boost Cold Water Detergent

Eco-Boost Cold Water Detergent is a cold water laundry detergent formulated for use in commercial and residential laundry equipment. Formulated with special ingredients that are designed to work better at lower water temperatures, which will save you money on energy costs! Eco-Boost Cold Water Detergent: Uses the best, current technologies to optimize cleaning efficiencies while reducing […]

MaxiPlus Microfiber Duster

MaxiPlus Microfiber Duster

MaxiPlus Microfiber Duster uses tiny microfibers that attract and hold dust better than other cleaning products. Microfiber head is soft and pliable; can dust in tight spots Microfiber head can be washed to provide longer service Includes a 68″ extension handle for those hard to reach spots Sturdy aluminum handle Handle has a hanger hole for […]