WOW All Purpose Cleaner

Price Based on Your Selection

WOW All Purpose Cleaner is an alkaline-based liquid concentrate that cleans light soils to heavy grease on all washable hard surfaces.  It is safe to use on most floors and is one of the few products that removes black heel marks.

WOW All Purpose Cleaner may also be used as a flatware presoak, laundry presoak and in island windshield wash buckets.


Product Description

DeVere’s #1 Selling Cleaning Concentrate! WOW is one of the strongest yet safest all-purpose cleaners made.  It contains an exclusive wetting and cleaning agent, for powerful action on light soils to heavy grease.  WOW is excellent for cleaning a wide range of hard surfaces from walls and woodwork to automobile interiors.  It is even an effective laundry pre-soak.  WOW removes protein deposits without the use of potentially harmful enzymes.  WOW is an ideal cleaner for all no-wax floors and is one of the few products that removes black heel marks.  You can also use it as a floor wax stripper.  WOW is an economical concentrate formulated for dilution with water. For general cleaning, use only 4-ounces in a 32-ounce spray bottle or mop bucket (5-gallons).

Use WOW in windshield wash buckets. WOW makes an excellent summer blend for fuel island windshield wash buckets (use on windshields only; not for use on painted surfaces). Fill the 2-gallon island wash bucket with water and add only 1-ounce of WOW for an extremely effective cleaning solution.  Suddenly “WOW” is an understatement…

Select Testimonials
“DeVere’s WOW concentrate is the cleaner of choice for my staff. It is a terrific general-purpose cleaner that not only cleans well, but has a pleasant odor.”
Dave Hefty
Lions Quick Marts

“I would just like to say I was recently on a trip and happened to stop at a SuperAmerica in Chamberlain, SD. I have a dog who loves to look out the window of course. But is wet nose gets all over the window and is very hard to clean. I used the standard wash bucket window cleaner in hopes to get even just a little off the inside side windows. I was so shocked with one pass nearly all of the dog nose stuff was removed. Regular window cleaners do not generally touch it (at least without a lot of elbow grease & product). I was so impressed I had to go into the store and ask what product they use. They told me it was WOW. So I decided I need to get me some to have at home. I have even started telling other car washes and gas stations about it. Anything that can cut thru dog nose like that is “WOW” an absolutely amazing product.”
Carissa Haugen

“We had a U-HAUL moving truck in our detail shop that was covered with burned rubber from top to bottom, front to back.  After trying tar remover, WD-40, degreaser, amongst several other products nothing took it off.  I decided to try WOW and before our eyes it was taking off the rubber and burnt on crud with ease!  Thank you DeVere and WOW for making our job so much easier.”
Tucson, Arizona


Available In:

  • Single Packet – 2 Ounce Packet – Item # : WOWPKT1
  • 36 Packets – 36 4 Ounce Packets – Item #: WOWPKT36
  • Starter Pack –  4 x 1 Quart and 2 Spray Bottles – Item #: WOWSP
  • Economy Pack – 12 x 1 Quart (Case) – Item #: WOW32
  • 1-Gallon – Item #: WOW1A (price of this product includes a hazardous materials shipping charge)
  • Refill Pack – 4 x 1 Gallon (Case) – Item #: WOW4 (price of this product includes a hazardous materials shipping charge)
  • 5 Gallon Pail – Item #: WOW5 (price of this product includes a hazardous materials shipping charge)
  • 55 Gallon Drum – Item #: WOW55
  • 275 Gallon Tote – Item #: WOW275

(Hazardous materials shipping charge is $33 per item shipped, for applicable items)

Keep out of reach of children.

Additional Information

Weight N/A
Pack Size

1-Gallon, 1-Quart, 275-Gallon Tote, 36 Packets, 5-Gallon Pail, 55-Gallon Drum, Economy Pack, Refill Pack, Single Packet, Starter Pack