WOW™ All Purpose Cleaner

Price Based on Your Selection

WOW All Purpose Cleaner (WOW) is a concentrated, all-purpose cleaner for demanding cleaning jobs on all washable hard surfaces.  Our alkaline-based all-purpose cleaner is safe to use on most floors and is one of the few products that removes black heel marks.

WOW may also be used as a flatware presoak, laundry presoak, and can be used in fuel island windshield wash buckets.

Important Note: Each hazardous material item in your order will incur an additional delivery fee of $40. Please keep this in mind when placing your order, as these fees are mandatory for the safe handling and transportation of these items. Thank you for your understanding!
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Product Description

WOW™ All Purpose Cleaner is DeVere’s #1 Selling Cleaning Concentrate!

WOW™ is one of the strongest yet safest all-purpose cleaners made.  Our product contains an exclusive wetting and cleaning agent to give you the most powerful cleaning action on light soils to heavy grease.

Our all-purpose cleaner is excellent for cleaning a wide range of hard surfaces, from counters and shelves, walls, and woodwork to automobile interiors and trash bins. WOW is even an effective laundry presoak because it removes protein deposits without the use of potentially harmful enzymes.

WOW is an ideal cleaner for all no-wax floors and is one of the few products that removes black heel marks. You can also use it as a floor wax stripper.

Suddenly “WOW” is an understatement…

WOW All Purpose Cleaner does not contain any phosphates.

Select Testimonials

“DeVere’s WOW concentrate is the cleaner of choice for my staff. It is a terrific general-purpose cleaner that not only cleans well, but has a pleasant odor.”
Dave Hefty
Lions Quick Marts

“I would just like to say I was recently on a trip and happened to stop at a SuperAmerica in Chamberlain, SD. I have a dog who loves to look out the window of course. But is wet nose gets all over the window and is very hard to clean. I used the standard wash bucket window cleaner in hopes to get even just a little off the inside side windows. I was so shocked with one pass nearly all of the dog nose stuff was removed. Regular window cleaners do not generally touch it (at least without a lot of elbow grease & product). I was so impressed I had to go into the store and ask what product they use. They told me it was WOW. So I decided I need to get me some to have at home. I have even started telling other car washes and gas stations about it. Anything that can cut thru dog nose like that is “WOW” an absolutely amazing product.”
Carissa Haugen

“We had a U-HAUL moving truck in our detail shop that was covered with burned rubber from top to bottom, front to back.  After trying tar remover, WD-40, degreaser, amongst several other products nothing took it off.  I decided to try WOW and before our eyes, it was taking off the rubber and burnt-on crud with ease!  Thank you, DeVere and WOW for making our job so much easier.”
Tucson, Arizona

Features and Benefits: 

  • All-purpose cleaner
  • Economical concentrate
  • Washable hard surfaces: counters, shelves, doors, handles, walls, woodwork, vinyl upholstery, appliances, restroom fixtures, trash bins
  • No wax floors: asphalt, ceramic, quarry, terrazzo tile, cork, linoleum, rubber, vinyl, concrete
  • Presoak: utensils/flatware, laundry
  • Fuel island windshield wash buckets

WOW™ All Purpose Cleaner Uses: 

  • Washable hard surfaces
  • No wax floors
  • Presoak: flatware and laundry
  • Fuel island windshield wash buckets

WOW™ All Purpose Cleaner Directions for Use: 

  • General Purpose Cleaning
    • Light soils: use 4 oz per 1 gal of water
    • Heavy soils: use 12 oz per 1 gal of water
  • Spray Cleaning
    • Add 4 oz to a 32 oz spray bottle
    • Fill with water to make a ready-to-use spray cleaner
  • Laundry Presoak
    • Use 1-2 oz per 1 gal of water
  • Utensil Presoak
    • Use 1 oz per 1 gal of water
  • Mopping
    • Daily maintenance: use 1 oz per 1 gal of water
    • High traffic areas: use 3 oz per 1 gal of water
  • Fuel Island windshield Wash Bucket
    • Use 1-2 oz per wash bucket

Available In:

  • Single Packet – 2 Ounce Packet – Item # : WOWPKT1
  • 36 Packets – 36 4 Ounce Packets – Item #: WOWPKT36
  • Starter Pack –  4 x 1 Quart and 2 Spray Bottles – Item #: WOWSP
  • Economy Pack – 12 x 1 Quart (Case) – Item #: WOW32
  • 1-Gallon – Item #: WOW1A (price of this product includes a hazardous materials shipping charge)
  • Refill Pack – 4 x 1 Gallon (Case) – Item #: WOW4 (price of this product includes a hazardous materials shipping charge)
  • 5 Gallon Pail – Item #: WOW5 (price of this product includes a hazardous materials shipping charge)
  • 55 Gallon Drum – Item #: WOW55
  • 275 Gallon Tote – Item #: WOW275

Please Contact Us or call 1-800-833-8373 with questions about WOW All Purpose Cleaner or if you would like help with any cleaning or sanitizing products or applications.

Keep out of reach of children.

Additional Information

Weight N/A
Pack Size

1-Gallon, 1-Quart, 275-Gallon Tote, 36 Packets, 5-Gallon Pail, 55-Gallon Drum, Economy Pack, Refill Pack, Single Packet, Starter Pack