Here are some frequently asked questions we get at DeVere.  Please feel free to contact us online or call 800-8DEVERE if we can help in any way.

About WOW All Purpose Cleaner

WOW is a concentrated, all-purpose cleaner for difficult cleaning jobs on washable hard surfaces. It’s DeVere Company’s #1 selling all-purpose cleaner that effectively removes grease, grime, and stains from various surfaces.

WOW cleans all types of no-wax floors, including asphalt, ceramic, quarry, terrazzo tile, cork, linoleum, rubber, vinyl, and concrete. It’s one of the few products that can remove black heel marks from floors.

This versatile cleaner is also excellent as a presoak for utensils and laundry and works as an economical summer detergent for island windshield-wash buckets.

Frequently Asked Questions

What are all of the ways I can use WOW?

WOW is an all-purpose cleaner with many applications:

  • Cleaning all washable hard surfaces
  • Use in windshield wash buckets (on windshields only; not for painted surfaces)
  • Floor wax stripper
  • Removes black heel marks from floors
  • Dishwasher and laundry presoak
Always read the label before use.
What is the fragrance in WOW?

WOW has a fresh lemon scent.

Is WOW meant to be used as a ready-to-use cleaner?

No. WOW is an economical concentrate formulated for dilution with water. For general cleaning, use only 4 ounces in a spray bottle (32oz) or mop bucket.

Always read the label before use.
Is it safe to use WOW around pets?

It is very safe to use WOW around all pets if necessary precautions are taken:

  • Remove the pet from its cage when cleaning that area
  • Don’t allow pets to ingest the cleaner in any way
  • Don’t leave standing puddles where animals might drink
Is WOW safe to use in pressure washers/power washers?

Yes, WOW does a great job in pressure/power washers. Use approximately a 30:1 dilution (30 parts water to 1 part WOW).

If your equipment automatically gives you a dilution and you can’t alter it (probably 7:1), mix a 4:1 dilution in a bucket and pull that through, making a 28:1 dilution.

Make sure to wear eye protection so none of the blend gets in your eyes.

Do not allow runoff to enter storm drains. This is a violation of the Clean Water Act. Simply push the runoff with your hose or pressure washer to a grassy area and water it in.

Is WOW safe to use on hard wood surfaces?

WOW is safe to use on finished wood surfaces. We do not recommend using WOW on unfinished wood.

Is WOW safe to use on marble?

WOW is safe on true, polished marble. However, exercise caution when using WOW on cultured marble, which is actually a matrix of marble dust or chips and a resin binder. Low-grade cultured marble can sometimes be damaged by WOW if it stays on the surface for too long.

Can I use WOW in the laundry?

Yes, WOW is a very effective laundry presoak. Use 1-2 ounces per gallon of water.

Can I use WOW to clean my drains?

Yes, although WOW may not be able to clear all drain clogs, it will be good to wash down 1-2 cups of WOW with plenty of water regularly for upkeep to prevent clogs.

Physical Properties

Appearance: Green liquid
Density: 1.04 (Water = 1.00)
Odor: Lemon
pH: 12
Solubility: Complete at recommended dilutions

Directions for Use

Application Dilution
Spray Cleaning Add 4 oz. to a 32 oz. spray bottle
General Purpose Cleaning (Light Soils) 4 oz. per 1 gal. of water
General Purpose Cleaning (Heavy Soils) 12 oz. per 1 gal. of water
Utensil Presoak 1 oz. per 1 gal. of water
Laundry Presoak 1-2 oz. per 1 gal. of water
Mopping (Daily Maintenance) 1 oz. per 1 gal. of water
Mopping (High Traffic Areas) 3 oz. per 1 gal. of water
Island Windshield Wash Bucket 1-2 oz. per wash bucket

Product Information

Available Sizes: 4 oz. packets, 32 oz., 1 gal., 5 gals., 55 gals. & 275 gals.
Phosphate Content: WOW all-purpose cleaner does not contain any phosphates.

Manufacturer

Company: DeVere Company, Inc.
Address: 1923 Beloit Ave., Janesville, WI 53546 U.S.A.
Website: DeVereChemical.com
Phone: 1-608-752-0576
Toll-Free: 1-800-833-8373

 

 

WOW™ All Purpose Cleaner

Frequently Asked Questions

Everything you need to know about DeVere’s #1 selling concentrated all-purpose cleaner

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✅ The Original All-Purpose Cleaner
✅ Still The Best… Updated Concentrate, Never Watered Down
✅ Fresh Lemon Scent • Phosphate-Free

Frequently Asked Questions

What are all of the ways I can use WOW™?
WOW™ is an all-purpose cleaner, so it has many applications. It can be used to clean all washable hard surfaces. It can also be used in windshield wash buckets (use on windshields only; not for use on painted surfaces). WOW™ can also be a floor wax stripper. Always read the label before use.
What is the fragrance in WOW™?
WOW™ has a fresh lemon scent.
Is WOW™ meant to be used as a ready-to-use cleaner?
No. WOW™ is an economical concentrate formulated for dilution with water. For general cleaning, use only 4 ounces in a spray bottle (32 oz) or mop bucket. Always read the label before use.
Is it safe to use WOW™ around pets?
It is very safe to use WOW™ around all pets if necessary precautions are taken. Make sure to remove the pet from its cage when cleaning that, and don’t allow it to ingest the cleaner in any way.
Is WOW™ safe to use in pressure washers/power washers?
WOW™ does a great job in pressure/power washers. Use approximately a 30:1 dilution (30 parts water to 1 part WOW™). If your equipment automatically gives you a dilution and you can’t alter that dilution, it is probably a 7:1 dilution (most common). In that case, mix a 4:1 dilution in a bucket and pull that through, making a 28:1 dilution. Make sure to wear eye protection so none of the blend gets in your eyes, and do not leave standing puddles where animals might drink.

Lastly, do not allow runoff to enter storm drains. This is a violation of the Clean Water Act. Simply push the runoff with your hose or pressure washer to a grassy area and water it in.

Is WOW™ safe to use on hardwood surfaces?
WOW™ is safe to use on finished wood surfaces. We do not recommend using WOW™ on unfinished wood.
Is WOW™ safe to use on marble?
WOW™ is safe on true, polished marble. However, exercise caution when using WOW™ on cultured marble, which is actually a matrix of marble dust or chips and a resin binder. Low-grade cultured marble can sometimes be damaged by WOW™ if it stays on the cultured marble for too long.
Can I use WOW™ in the laundry?
Yes, WOW™ is a very effective laundry presoak. Use 1-2 ounces per gallon of water.
Can I use WOW™ to clean my drains?
Yes, although WOW™ may not be able to clear all drain clogs, it will be good to wash down 1-2 cups of WOW™ with plenty of water regularly for upkeep to prevent clogs.

📏 Dilution Directions

  • Spray bottle (32 oz): 4 oz WOW™ + water
  • General cleaning: 4 oz per gallon
  • Heavy soils: 12 oz per gallon
  • Daily floor maintenance: 1 oz per gallon
  • High traffic floors: 3 oz per gallon
  • Laundry presoak: 1–2 oz per gallon
  • Utensil presoak: 1 oz per gallon
  • Windshield bucket: 1–2 oz per bucket

🛡️ Safety Information

DANGER: Causes severe skin burns and eye damage.

Keep out of reach of children. Wear protective gloves and eye protection.

Mixing with acidic solutions will generate heat.

Full SDS available at deverechemical.com

📦 Available Packaging

2 oz & 4 oz Packets
Quarts & Gallons
5 Gallon Pails
55 Gallon Drums
275 Gallon Totes

Why Choose DeVere WOW™?

🏭

Manufactured in Janesville, WI

35,000 sq ft facility • 25 team members • Local production & service you can trust

🏨

Trusted by Hospitality & Food Processing

40% of revenue from hotels, restaurants & convenience stores • 40% from food processors

Proven Performance

Powerful grease-cutting action • Removes black heel marks • Pleasant lemon scent

What Our Customers Say

“DeVere’s WOW concentrate is the cleaner of choice for my staff. It is a terrific general-purpose cleaner that not only cleans well, but has a pleasant odor.”

— Dave Hefty, Lions Quick Marts

“I was recently on a trip and used WOW in a window wash bucket; it removed dog nose marks with one pass… Impressed, I bought some for home.”

— Carissa Haugen

“Used WOW on a U-HAUL truck covered in burned rubber; it removed it easily after other products failed.”

— Carlo, Detroit Auto Detailing

 

How To Questions:

How do I use the ‘wishlist’ feature?
First, You MUST have a DeVere account AND be logged in. Then just click on the “ Add to wishlist” link to add that item to your wishlist. Go to your “MY ACCOUNT” dashboard and use the “view/manage whichlist” to view, remove or ADD a wishlist item to your cart.
How do I use ‘Save Cart’ feature?
First, You MUST have a DeVere account AND be logged in. Then just view your cart and click on the “Save/Share Cart” button in the lower right corner of your item list. A popup window will appear at the top of the screen giving you the ability to EMAIL your cart (via another window, COPY the link to your cart to the clipboard, or SAVE your cart to your account. Similar to the wishlist, you may view your saved carts from the MY ACCOUNT dashboard. Unlike the wishlist, you may add everything in your saved cart to a new order.
How do I use the ‘Multiple Addresses’ feature?
First, You MUST have a DeVere account AND be logged in. Then just go to your “MY ACCOUNT” dashboard and select “ADDRESSES”. You may ADD up to 10 ‘Billing’ and/or ‘Shipping’ addresses. You may give each new address a reference ID (perhaps a location or store ID).

You may also ADD ‘Billing’ and/or ‘Shipping’ addresses from the checkout screen. However, you may only DELETE a previously entered address from the “MY ACCOUNT” section.

Once added, you may select any previously entered ‘Billing’ or ‘Shipping’ address to the current order and the selected address info will replace the default Bill/Ship information.

NOTE: This feature is NOT designed to allow for SPLIT orders, but allows you to maintain a central billing location and ship individual orders to separate locations.